AWARD-WINNING PRODUCT INNOVATOR. RETAIL STRATEGIST. GROWTH CATALYST.

I champion game-changing products and the retail ecosystems that bring them to life.

Throughout my career, I have been the strategic force behind products, brands and assortments built to win. As a former Group Vice President and Chief Merchant, I have created and scaled award-winning products, built highly profitable owned and exclusive brands, transformed businesses and uncovered growth opportunities others did not see.

I bring together product vision, merchant instinct and enterprise leadership. I know that a great product alone is not enough. Sustainable commercial success requires the right assortment, positioning and pricing—supported by smarter processes, strong vendor relationships, capable teams and a long-term growth strategy.

As Founder and CEO of Lmv & Co, I advise retail executives, consumer brands, founders and investors facing high-stakes product and growth decisions. I cut through complexity, challenge conventional thinking and turn white space into clear, actionable opportunities.

I bring an increasingly rare combination to the table: the imagination of a product innovator, the instincts of a merchant, the discipline of an operator, the ability the ability to build partnerships that create lasting value on both sides and the courage to make the hard call.

My approach is practical, personal and grounded in empathy. I understand what it feels like to need clear advice, experienced leadership and forward momentum—without more bureaucracy getting in the way.

My superpower is seeing the product opportunity before others see the growth—and building the retail ecosystem required to capture it.

Great products. Strong partnerships. Smarter decisions. Long-term growth. That is retail done right.