June 24, 2027 | Sierra County, California`(near Reno and Truckee)

Get out of the conference room. Get into the mountains. Think differently.

Strategy in the Sierra is a one-day experience for people who love retail, brands and consumer products—and want to talk about where the industry is going next.

We’re bringing together retail leaders, merchants, brand builders, founders, product leaders, consultants and industry experts for three forward-looking conversations: Retail & Brands in 2028, AI’s Continual Evolution into Retail, and The Next Competitive Advantage: Judgment, Creativity & Commercial Instinct.

Three Guest Trail Leaders will bring their perspectives to the conversation, but this isn’t a day of sitting through presentations. It’s about exchanging ideas, challenging assumptions, making connections and having the conversations we rarely make enough time for.

What I’ll Bring to the Trail

I’ll bring 30+ years of retail and consumer product leadership, including experience as a Chief Merchandising Officer, and my current work as Principal Consultant and Founder of Lmv & Co. I’ve led large merchandising organizations, built and grown brands, and advised leading retailers and consumer companies on growth, product and commercial strategy. And the Sierra is more than the setting. Through Destination Mountains & Hikes, I spend a lot of time on these trails and around these lakes. Strategy in the Sierra brings together two things I know and love: retail strategy and the mountains.

And we’ll do it Sierra-style - with a trail lunch, Sierra swag, time to enjoy the mountains, and a Sierra Signature Mocktail Happy Hour with heavy appetizers to close the day.

Everyone is welcome, no matter your role in the industry. If you love the evolution of retail, you’ll love this event.

Early Bird: $799 through December 31, 2026 | $999 beginning January 1, 2027